Michael O'Driscoll, CFE
Chief Operating Officer at HomeFront Brands
Michael O'Driscoll is chief operating officer of HomeFront Brands, a multi-brand residential and light commercial property services franchisor whose concepts include Window Hero, The Designery, Temporary Wall Systems, BiltRite Home Inspections, Top Rail Fence and Mozzie Dome. He was also named the company's president of franchising in 2023, with oversight of franchisee onboarding and coaching, call center operations, technology and data analytics, learning and development, and the annual convention. Originally from Australia, he previously served as Citibank's head of franchise finance there, is a former board director of the Franchise Council of Australia, and has served on the International Franchise Association's Membership Committee.
LinkedInIn their own words
“A business coach or whatever they, I can't remember what they were called back then. I think they were called a field manager even. They would just get on the phone and have a conversation with the franchisee and then they'd get in the car or get in a plane and just go and spend time with the franchisee, which usually in Australia in particular, involved a lot of lunches and dinners.”
“Again, in the, in the family business, very technical. And franchising back then, home services was not really a thing. It was around, but it wasn't a thing 'cause it was all food, QSRs, retail, car dealerships, real estate, petroleum and big ticket stuff like us. It was anything that was pretty process driven, high dollar or high transaction was going pretty well back then.”
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