HomeFront Brands

Home services

HomeFront Brands is a franchise platform company that acquires, develops, and franchises property and home services brands serving residential and commercial customers across the U.S. and Canada. Formed in 2022 and headquartered in Huntersville, North Carolina, it franchises a portfolio of six brands covering restoration and cleaning, exterior cleaning, fencing, temporary containment walls, interior design and cabinetry, and roofing.

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From HomeFront Brands

Michael O'Driscoll
Chief Operating Officer at HomeFront Brands

HomeFront Brands on Harmonyze

WebinarFebruary 18, 2026
Performance Coaching vs Support Coaching: Michael O’Driscoll on the differences & the maturity curve
In this webinar, Michael O’Driscoll (COO, Homefront Brands) and Gary Liskovich (CEO, Harmonyze) break down a distinction most franchise systems feel as they scale—but rarely name clearly: Support Coaching vs. Performance Coaching. Support coaching keeps the system stable: answering questions and resolving tickets. Performance coaching is different: designed to systematically improve unit economics, consistency, and repeatability across the network.

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HomeFront Brands

From HomeFront Brands

HomeFront Brands on Harmonyze

Performance Coaching vs Support Coaching: Michael O’Driscoll on the differences & the maturity curve

Coaching that fits how your brand actually runs