Sood Advisory

Business services

Sood Advisory is the consulting practice of managing director Atul Sood, which advises companies on go-to-market strategy, public relations, and fundraising.

From Sood Advisory

Atul Sood
Fractional Chief Business Officer

Sood Advisory on Harmonyze

WebinarMarch 12, 2026
Don't Push or Pull → Pitch: Atul Sood on How Multi-Unit Brands Make Technology Stick
In this conversation, Gary sits down with Atul Sood to talk about one of the hardest challenges in multi-unit operations: technology adoption at scale. Atul shares lessons from his experience at McDonald’s, Kitchen United, and now as a fractional Chief Business Officer advising restaurant and technology companies. Together, they unpack how tech rollouts used to be driven by push from corporate, why that model often failed in the field, and what the best brands are doing differently today.

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Sood Advisory

From Sood Advisory

Sood Advisory on Harmonyze

Don't Push or Pull → Pitch: Atul Sood on How Multi-Unit Brands Make Technology Stick

Coaching that fits how your brand actually runs