Atul Sood
Fractional Chief Business Officer
Atul Sood is a fractional chief business officer to restaurant technology companies, serving as managing director of Sood Advisory and as a director at Blackthorn Strategic Advisors. He was the first employee and chief business officer of ghost kitchen company Kitchen United, where he raised over $100 million in investment and negotiated a partnership with Kroger, and was later named the company's CEO. Earlier he was director of global business development for McDonald's Digital and head of McDonald's global delivery partnerships; he holds a B.S. in engineering from the University of Pennsylvania.
LinkedInIn their own words
“You have to train a ton of people. You gotta, translate languages sometimes, and a lot is lost in the translation. And technology adoption takes time, right? So, only when it is proven, are people really going to apply the time and effort it takes to implement. And, they're gonna have to be told by their peers,”
“Did we go live? And if we went live, whether it was an employee training and management system, a customer facing loyalty system, reward system, and I've seen this across brands, I'm not just talking about McDonald's. It was just whether or not somebody hit you know, hit go live. And if it went live and deployed, then that was success.”
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