Atul Sood

Fractional Chief Business Officer

Atul Sood is a fractional chief business officer to restaurant technology companies, serving as managing director of Sood Advisory and as a director at Blackthorn Strategic Advisors. He was the first employee and chief business officer of ghost kitchen company Kitchen United, where he raised over $100 million in investment and negotiated a partnership with Kroger, and was later named the company's CEO. Earlier he was director of global business development for McDonald's Digital and head of McDonald's global delivery partnerships; he holds a B.S. in engineering from the University of Pennsylvania.

Atul on Harmonyze

WebinarMarch 12, 2026
Don't Push or Pull → Pitch: Atul Sood on How Multi-Unit Brands Make Technology Stick
In this conversation, Gary sits down with Atul Sood to talk about one of the hardest challenges in multi-unit operations: technology adoption at scale. Atul shares lessons from his experience at McDonald’s, Kitchen United, and now as a fractional Chief Business Officer advising restaurant and technology companies. Together, they unpack how tech rollouts used to be driven by push from corporate, why that model often failed in the field, and what the best brands are doing differently today.

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Atul Sood

Atul on Harmonyze

Don't Push or Pull → Pitch: Atul Sood on How Multi-Unit Brands Make Technology Stick

Let's continue the conversation