Blackthorn Strategic Advisors

WebinarMarch 12, 2026

Don't Push or Pull → Pitch: Atul Sood on How Multi-Unit Brands Make Technology Stick

In this conversation, Gary sits down with Atul Sood to talk about one of the hardest challenges in multi-unit operations: technology adoption at scale. Atul shares lessons from his experience at McDonald’s, Kitchen United, and now as a fractional Chief Business Officer advising restaurant and technology companies. Together, they unpack how tech rollouts used to be driven by push from corporate, why that model often failed in the field, and what the best brands are doing differently today.