Matt Ericksen
Vice President of Sales & Operations at Griswold
Matt Ericksen is vice president of sales and operations at Griswold, a franchised home care brand, where he supports franchise owners across the system's operations, sales, and national account partnerships. He joined Griswold in 2020 as director of sales and operations and later served as senior director of sales and operations, leading the corporate operations team supporting more than 180 franchise locations. Before Griswold, he was director of operations at BrightStar Care The Main Line, a home care franchise location in Pennsylvania, where he led its start-up growth and service line development.
LinkedInIn their own words
“I think there's... It's not just one reason. And I think you always have a few factors at play, with that. You have the, I would like to say the competency and the personality strengths and weaknesses of the individual, of the individual franchise owner who's an independent business operator, has entered into a partnership with that franchise brand.”
“You have to keep the passion alive in that franchise relationship. Otherwise, you create robots that are not go-- that are gonna cr-- that require a higher level of dependent guidance not scalable when you're signing twenty-plus locations a year for the last couple of years that we've been doing.”
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