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Matt Davis, CPA, CFE
Chief Financial Officer at Goldfish Swim School
Matt Davis is the chief financial officer of Goldfish Swim School Franchising, LLC, which he joined in November 2016. He is a Certified Public Accountant and a Certified Franchise Executive, and previously held senior finance and accounting positions at the accounting and advisory firm Plante Moran, where he worked with franchise networks.
LinkedInIn their own words
“There's a risk reward of there's some extra costs involved. But I, if I'm able to make that, bridge that over to multi-unit, the quan- That's where, so you talked about quality and quantity. Well, the quantity of earnings and a quality of earnings. So I have good quality of earnings, plus now there's a quantity of multi-unit, five, six, seven locations, whatever that looks like, and that's a good answer.”
“On our standard chart of accounts, I also have owner salary. So if I have a engaged owner, but they're not operating the business, they're, that's gonna still be on their regular income statement, but it's not gonna pull into my comparable or what I would call a controllable P&L, through that. So that lets me see it stacked up every one of my locations on the same apples to apples comparison.”
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