John Corretti
VP of Client Success at Harmonyze
John Corretti is VP of Client Success at Harmonyze, an AI performance coaching platform for franchise brands, where he writes for the company's Perspectives series on franchise coaching, prioritization, and operational data. Before Harmonyze he worked at EvolutionIQ, an AI claims-guidance company, where directory listings record him as Head of Client Strategy & Analytics. Earlier he was Head of Project Management Office at Mark43, a public-safety software company, where he led the team's SaaS implementation process.
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Wrote
Home Services Brands Don’t Have a Data Problem. They Have a Decision Problem.
Home services brands don’t lack data. They struggle to identify what is actually driving performance. Learn how connecting lead flow, scheduling, sales execution, and customer feedback helps multi-location teams diagnose bottlenecks and coach more effectively.
Wrote
What Changes When You Can Ask Your Data Anything?
How franchise teams are using AI to move from “what’s happening” to “what should I do,” based on analysis of real prompts inside Ask Harmonyze.
Wrote
Where Should Franchise Coaching Focus?
Franchise networks may average 5.6% growth, but performance often ranges from steep decline to rapid expansion. This article explores how coaching teams decide where to focus across a wide distribution of outcomes.
Wrote
Knowing Where to Focus Is What Makes You Money
Franchise networks don’t suffer from a lack of ideas. They struggle with focus. The next evolution of performance systems helps operators prioritize the actions that drive the greatest revenue impact based on effort, opportunity, and network signals.
Wrote
Coaching Lives in Conversations, Not Dashboards
Performance data shows what happened. Coaching context explains why. This article explores how structured activity logging captures conversations around sales, leads, goals, and growth. Then it discusses how those insights feed back into performance guidance across franchise systems.
Wrote
You’re Not Meant to Coach 200 Locations at Once
Managing 20 to 200 franchise locations requires clear prioritization. This spotlight explores how performance trends, early warning signals, and network level visibility help Franchise Business Coaches focus on the locations that need attention most.
Wrote
Where Do I Focus Next? Turning performance data into clear priorities
Franchise leaders don’t lack data. They lack clarity. This post explores how to turn performance metrics into clear, actionable priorities.
Wrote
Winter Seasonality: Turn the slow season into a performance coaching advantage
Seasonality isn't the challenge. Interpretation is. Raw up/down numbers hide the signal when every location is experiencing the same winter forces.
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