Joe Bourdow, CFE
Managing Partner at Premier Franchise Advisors
Joe Bourdow, CFE, is a managing partner at Premier Franchise Advisors and the founder and station manager of Radio St. Pete. He previously served as president of Valpak Direct Marketing Systems, a Cox Enterprises subsidiary, and as executive vice president of Cox Target Media, after earlier work as a multi-unit Valpak franchisee. He served two terms on the International Franchise Association board of directors and was an instructor in the IFA's Certified Franchise Executive program, and he currently advises franchise brands and suppliers including Retreva, Benetrends Financial, Huntington Learning Centers, and Big Frog Franchising.
LinkedInIn their own words
“You can't just say, our marketing research indicates that we have this great new idea and, we're gonna implement it, beginning January 1st. You stand up at your convention in November and say that, and they're throwing stuff at you, no we're not gonna adopt it. If you say, our franchise agreement allows us to adopt it and we're gonna adopt it, then those guys are going, no, you're not.”
“In the nineties, that becomes another pivot point, and that is when, the franchise association, which had grown to thousands of members at this point, realized it was important to not only bring in franchisors, but also to involve franchisees themselves, and the suppliers to the industry. So that all happened and evolved as we moved into the 1980s and 1990s.”
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