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Jack Monson
Chief Growth Officer at Thunderly Marketing
Jack Monson is chief growth officer at Thunderly, the franchise marketing agency created when BizCom Associates and Brand J rebranded under a single identity. He previously served as chief executive of Brand J (formerly Brand Journalists), director of digital strategy at Qiigo, and vice president at Engage121. Monson hosts the franchise industry podcast Social Geek and chairs the International Franchise Association's Marketing & Innovation Committee.
LinkedInIn their own words
“We don't do any local franchisee marketing. It's all about finding good franchisees for your brand. What we're doing now is really using the tools out there from all of the social channels, search channels, ai, programs too. Allow us to create content that people will be interested in based on other things that they're interested in.”
“We're seeing a lot of franchisees. Diversify into multisectors now. So, and I think that's a good thing for all brands and for the industry and for the community. So we've gotta get to a point where you can distinguish your brand as a great opportunity, not necessarily the same way you are creating that key differentiator.”
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