Eric Stites

Eric Stites founded Franchise Business Review in 2005, an independent franchise market research firm that surveys franchisee satisfaction and publishes franchise performance research and awards. Before starting the firm he worked for a franchise lead-generation and marketing company, where he saw how hard it was for franchise candidates to get honest feedback from current franchise owners. He is a member of the International Franchise Association and has served on its VetFran and Franchise Relations committees; Franchise Business Review was acquired by the International Franchise Professionals Group in February 2026.

Eric on Harmonyze

WebinarJuly 23, 2026
The Franchise Trust Playbook: Eric Stites on How Top Brands Listen, Communicate, and Grow
Gary Liskovich, CEO of Harmonyze, sits down with Eric Stites, who explains why trust begins with clear expectations and a mutual commitment to success. He also shares how consistent follow-through, transparent leadership, and genuine listening can create stronger relationships between franchisors and franchisees.

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Eric Stites

Eric on Harmonyze

The Franchise Trust Playbook: Eric Stites on How Top Brands Listen, Communicate, and Grow

Let's continue the conversation