Eric Stites
Founder at Franchise Business Review
Eric Stites founded Franchise Business Review in 2005, an independent franchise market research firm that surveys franchisee satisfaction and publishes franchise performance research and awards. Before starting the firm he worked for a franchise lead-generation and marketing company, where he saw how hard it was for franchise candidates to get honest feedback from current franchise owners. He is a member of the International Franchise Association and has served on its VetFran and Franchise Relations committees; Franchise Business Review was acquired by the International Franchise Professionals Group in February 2026.
LinkedInIn their own words
“You can scale those processes over time, but. They may not be getting delivered. Consistency consistently, and communication obviously just gets harder and harder. I run a small company. We've got, 14 people here in my home office and. It's always amazing to me when I walk out of a meeting and I thought I heard a certain thing and somebody else is saying something completely different.”
“There's, we all have 50 different technology apps or tools or whatever, and, trying to, trying to run any small business is, challenging. And so if it, doesn't have one, a return on the investment. And it doesn't make the business, either simpler to operate or better for, delivering a better experience to the customer, then, it's probably not worth doing.”
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