Dean Hartley
Brand President at Five Star Bath Solutions
Dean Hartley is brand president of Five Star Bath Solutions, a bathroom remodeling brand in the Five Star Franchising portfolio, where he directs the franchise systems and processes franchise owners use to run their businesses. In April 2026, Five Star Franchising announced the acquisition and launch of Five Star Flooring, built from the Michigan flooring business Hartley had operated as In and Out Floors, and named him its brand president. Earlier in his career he was vice president of sales and marketing at Design Imaging, supporting dealers with sales and technical assistance.
LinkedInIn their own words
“As you find that pathway, now you start altering your playbooks. Your operations manual, your systems. Because your system should always be optimized to increase those numbers, those rates. If setting appointments is a very important part of our business, which in home services it is. Then we should have a playbook, an operational book that is teaching our franchisees how to get better at”
“It's one thing to talk about why you screwed up. It's another, thing entirely to start seeing that you're screwing up early and fix it before it even becomes a problem. So the predictive nature of machine learning, is extremely exciting to me because it's too much data for anyone to possibly comprehend on themselves. Seeing the interconnection between, marketing data and sales data.”
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