Brynn Gibbs
Founder & CEO at Consumer Fusion
Brynn Gibbs is the founder and CEO of Consumer Fusion, a reputation management, local listing, and social media platform for multi-location and franchise businesses. She founded the company in 2013 after helping a family friend's business remove fake negative reviews, and Consumer Fusion now focuses on disputing illegitimate reviews across online review sites and managing local search presence for franchise brands. She serves on the International Franchise Association's Supplier Forum Advisory Board and its Marketing and Innovation Committee, and Consumer Fusion is an IFA Preferred Vendor.
LinkedInIn their own words
“angry ex-employees making fake video content on TikTok, it goes viral and then franchisees are unfairly victimized by these like fake reviews of people who have never even had an experience with their business who leave unfair reviews. No way to automate reporting that negative content. The franchisees, the brand, they wanna get it down as quickly as possible.”
“coaches need a little bit of support when it comes to the data that they're looking at as well. And that's why our AI tools make it so easy for the coaches to look at whether it's by location, three locations, a region, and they can see like, okay, so X, Y, Z territories, they're falling in the lowest performing location for listings and here is why.”
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