Asher Perlmutter
Chief Technology and Commercial Officer at Subway
Asher Perlmutter is Chief Technology and Commercial Officer at Subway, where he oversees global technology, digital, data, and commercial strategy. Before Subway he spent more than six years at Restaurant Brands International, most recently as Chief Technology Officer, leading a global team of over 400 across Burger King, Tim Hortons, Popeyes, and Firehouse Subs in more than 120 countries. Earlier in his career he held engineering roles at Google and Microsoft, and he holds a Bachelor of Science in Engineering from the University of Michigan.
LinkedInIn their own words
“We had legal, we had marketing, we had ops, field, tech all in the room. Always talking about, alright, here's the latest update. How are we doing? Everyone share what's going on? Where are the frustrations? Where are the concerns? And we wouldn't pull the whole engineering team into that, but we had representatives across every group.”
“Like in a way that we feel confident isn't damaging the system. I'll take an example. Like our loyalty architecture 'cause we didn't launch with our loyalty system but we knew we wanted it to be extremely flexible. Like, we weren't sure if it was gonna be points based or visits based, or dollar spend.”
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