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16 min
Profitability Is the Strategy: Jennifer Durham on Why Franchise Growth Starts at the Unit Level
Featuring
JD
Jennifer Durham
SVP Franchising & Development at Potbelly Sandwich Works
GL
Gary Liskovich
CEO at Harmonyze
About this webinar
In this webinar, Gary Liskovich (CEO of Harmonyze) sits down with Jennifer Durham, a longtime franchise development leader who has helped scale brands like Checkers & Rally’s, Cooper’s Hawk, and Hand & Stone. They unpack a simple but often overlooked truth in franchising: profitability isn’t a downstream outcome of growth — it’s the foundation of it.
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