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FBC Spotlight1 min read

FBC Spotlight: Donald McConnell, Sr. Director of Field Ops at Heights Wellness Retreat

Donald McConnell of Massage Heights: Explainer 1
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Coaching doesn’t pause for transitions — and neither should leadership.

In 2025, Heights Wellness Retreats was down a field coach.

Same network. Same expectations. Greater need for focus and consistency.

Rather than rushing a hire (and risking the coaching bar), Donald stepped up and used AI-driven performance insights to keep coaching aligned across the network during the transition.

I was able to maintain strong coaching standards without rushing a hire — because the system kept me focused on what mattered most.

– Donald McConnell, Sr. Director of Field Ops at Heights Wellness Retreat

What Donald used AI insights to do

  • See which locations truly needed attention — not just who was loudest
  • Walk into every conversation with clear, data-backed priorities

The result

  • Coaching stayed consistent.
  • Conversations stayed focused.
  • The network stayed aligned — even during a staffing gap.