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32 min
How Franchising Grew Up: Joe Bourdow on the Transaction From Legitimacy → Education → Capital
Featuring
GL
Gary Liskovich
Co-founder & CEO at Harmonyze
JB
Joe Bourdow
Former Board Member at International Franchise Association
About this webinar
In this conversation with Harmonyze CEO Gary Liskovich, Joe Bourdow (former International Franchise Association Board Member) walks through three major inflection points in the history of modern franchising: the push for legitimacy and regulation in the early days, the rise of education and professionalization through the IFA and CFE, and the growing role of private equity in shaping today’s franchise landscape.
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